In the afternoon of July 22, 2025, the Information Office of the People's Government of Binzhou City held a special press conference on the theme of "Champion Products Made in Binzhou" for the Boxing County session. Fan Guolong, member of the Standing Committee of the Boxing County Committee and deputy county magistrate, Zhang Chao, deputy director of the Boxing County Economic Development Zone Management Committee, Liu Changzhong, secretary of the Party group and director of the Boxing County Bureau of Industry and Information Technology, Liang Ningning, general manager of Shandong Binzhou Zhiyuan Biotechnology Co., Ltd., and Shao Shuguang, assistant to the chairman of Shandong Fustar Oil Technology Co., Ltd., introduced the work related to "champion enterprises", "champion products" and "Binzhou Good Products" in Boxing County, and answered the questions of journalists. General Manager Liang Ningning of Shandong Binzhou Zhiyuan Biotechnology Co., Ltd. attended the press conference and made a speech.

In response to journalists' questions, General Manager Liang Ningning of Zhiyuan Biotechnology explained how the company maintains its research and development innovation vitality in the current highly competitive market environment, how it ensures that its research and development achievements precisely meet market demands, and the company's future plans for research and development innovation and market promotion.

Research and innovation is the core driving force for the development of enterprises. The company has established a "dual-wheel drive" research model. On one hand, it continuously increases its investment in research and development, allocating no less than 8% of its annual revenue to the research and development of new technologies and products. On the other hand, it actively builds an open innovation ecosystem, establishing joint laboratories with multiple universities and research institutions, and integrating resources from industry, academia, and research. The company has set up a research and development center in Jinan based on Shandong University. In recent years, it has launched products such as 40% water-soluble salicylic acid, 60% water-soluble azelaic acid, and hydroxypropyl chitosan. Through joint research with universities, it has successfully overcome technical difficulties and improved product performance, maintaining a leading position in the industry.

Regarding the precise alignment with market demands, it focuses on user needs as the orientation. The marketing department regularly collects industry trends, competitor dynamics, and customer feedback, and this information is immediately synchronized with the research and development team. At the same time, it implements "joint research" and customer customized services. During the product development process， customer needs are continuously obtained， and adjustments and optimizations are made promptly to ensure that the developed products can not only meet the current market demands but also lead future trends.